Vision
To become the First Choice Bank in Egypt.
Mission
To be the bank of choice for our customers, our employees, and our stakeholders
To become the best performing and strongest bank in Egypt
To have faster growth than market peers on assets, loans, and deposits
To achieve best-in-class profitability as measured by Return on Assets and Return on Equity;
To be the most cost-efficient bank with best-in-class cost-income ratio and best quality of assets with low NPL
To maintain loan coverage of more than 100% on an annual basis