Doha, 12, December 2015- QNB, ‘The Leading Financial Institution in the Middle East and North Africa’, was named “Best Customer Experience - Overall Bank in Qatar” by Ethos Integrated Solutions.
The prestigious award was announced during the 11th Annual Customer Experience Benchmarking Index awards ceremony for retail banks and exchange houses throughout the GCC, recently held at the Burj Al Arab hotel in Dubai.
The Customer Experience Benchmarking Index 2015 (CEBI 2015) is the most extensive customer experience benchmarking study in the GCC; its aim is to provide the retail banking industry with a methodology of benchmarking their products and services against the competition to drive constant improvement.
The prestigious award reflects QNB’s commitment to deliver the highest level of customer service and its ongoing efforts to find innovative, creative and compelling new ways to engage with customers in a fast and efficient way.
Ethos Integrated Solutions use professional researchers to focus on real life scenarios of a prospective customer using the bank and exchange house services, by visiting and testing the service provided in its customer delivery channels primarily branches, Call Centre and online. The studies are based on evaluating four key variables of service provision: “reliability, responsiveness, assurance, and empathy”.
QNB Group’s presence through its subsidiaries and associate companies extends to more than 27 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 15,000 operating through more than 635 locations, with an ATM network of more than 1,350 machines.